One of the main factors that keep distributors motivated is the margin. Generally, the margins offered by Parle are about 8%. Today, it has been raised to 8.5 percent. Parle’s product has good demand in the market, which makes this a big number quantitatively. Margins are still lower compared to other companies because new entrants offer much higher margins. But the very fact that Parle products are in high demand in the market encourages dealers to stock them. That’s why many business people looking forward to opening Parle Distributorship/Dealership in their area. So we come up with this blog post for you.
About Parle Distributorship Company
Parle Products was founded in 1929 by the Chauhan family of Vile Parle in Mumbai, India. The founder was Mohanlal Chauhan who hailed from Pardi near Valsad in Gujarat. Parle Products (the 1950s) led by Vijay, Sharad, and Raj Chauhan (owners of brands such as Parle-G, 20-20, Magix, Milkshakti, Melody, Mango Bite Poppins, Londonderry, Kismi Toffee Bar, Monaco, and KrackJack). Parle Agro (1960s) was managed by Prakash Jayantilal Chauhan (elder son of Jayantilal Chauhan).
The company is run by his daughters Schauna, Alisha, and Nadia (also the owner of the Frooti and Appy brands). Parle Bisleri (1970s) run by Ramesh Jayantilal Chauhan, Jayantilal younger son. He runs it with his wife Zainab Chauhan and their daughter Jayanti Chauhan.
Furthermore, Parle products are considered value for money as the company does not believe in charging high margins. In fact, all financial incentives are only short-term means to market the company’s product. To know more about How to start Parle Distributorship/ Dealership in 2024, kindly continue reading ahead
Parle Distributorship Apply Online 2024
To keep Parle Distributors/ Retailers motivated in the long run, Parle has relied on the concept of trade marketing, which makes dealers and resellers believe that the company’s products are worth pushing. In addition to total quality management workshops, the company organizes initiatives on other topics as well. Here, the company implements various advisory measures to improve the overall performance of the distribution network. Through various events, the company shares its vision with the various members of the channel.
The first thing you need to do is meet with the local manager. They will map your area precisely and chart your retail sales. If you agree, after a few days they will continue to deal with you. Now regional managers help you set up your business furthermore they can also provide you with training by which you can start your business within a week.
Parle Distributorship/ Dealership 2024 – Highlights
| Article about |
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| Website URL | www.parleproducts.com |
| Type | Private Ltd |
| Industry | Food & Beverages |
| Founded | 1929 |
| Headquarters | Mumbai, Maharashtra |
| Company size | 5000+ employees |
| Specialties | Namkeen and Savouries |
Requirements for Parle Distributorship
The minimum space required to start a parle opening is approximately 800 to 1000 square feet. However, if Parle company intends to become a distributor of other of his FMCG products, then he may need more space. Stores and fog can both be stored separately and in the same space. But that’s not a good space requirement because then it will give you minimal space to become a reseller.
If you want to become a Parle distributor in your area then the placement depends on your area and how much area you cover through retail. You approximately need INR 15-16 lakhs to become a Parle distributor. For the initial stock of 10 lakhs, 2 lakhs are deposited and the remaining 8 lakhs are for the products.
Profit Margin of Parle Distributorship
In general, the profitability of a product is lower for a distributor than for a retailer, but distributors have more sales because of their large volumes, so for that one should try to find out at what transfer prices it is still interesting for your distributor and, if necessary, the retailer to sell your products.
Intensive Distribution
Parle uses intensive distribution for Parle G. This is an ideal strategy for the market leader because intensive distribution has the following benefits:-
- Increases reach and sales.
- Increase product availability.
- Encourages retailers to compete aggressively.
- Increased competition leads to tighter retail margins, which increases manufacturing profits.
Parle Channel Members
The Parle Biscuit Distribution Network has four tiers listed below:-
- Parle Depot
- Wholesalers and distributors
- Transport intermediaries (if necessary)
- Retailers.
Parle Distributorship 2024 – Biscuits & FMCG Products
Parle has nearly 1,500 wholesalers serving 25,000 retail outlets directly or indirectly. These wholesalers and retailers are served by a two-hundred-strong fighting force. In addition, 31 storage sand transporters and forwarders deliver goods to an extensive distribution network. Parle has Tier 1, 2, and 3 distribution channels:
- Tier 1: Parle G Biscuits are available in all department stores across the country.
- Tier 2: Being an FMCG product, it is a channel for customers spread across the country.
- Tier 3: Mass consumption and suitable for national and international distribution.
For example, Parle’s international operations include serving the Middle East, Africa, South America, Sri Lanka, Australian, and North American markets, for which it has a 3-tier distribution channel.
Parle has a multi-channel marketing system because it uses more than two marketing channels to reach all customer segments.
Benefits to open Parle Distributorship
One of the main factors that keep distributors motivated is the margin. Generally, the margins offered by Parle are 8%. Today, it has been raised to 8.5 percent. Quantitatively this is a big number because Parle products have good demand in the market. Margins are still lower compared to other companies because new entrants offer much higher margins. But the very fact that Parle products are in high demand in the market encourages dealers to stock them. Parle products are considered value for money as the company does not believe in charging high margins. In fact, all financial incentives are only short-term means to market the company’s product.
Parle strongly believes in maintaining a good relationship with the channel members so that they are truly motivated to work for the company. For the company, the motivation of the channel members is extremely important for the following reasons – If the company members are motivated, they can also initiate advertising and sales promotion programs on behalf of the company. In order for the employee to remain motivated to work, some costs must be paid to the company, but their benefits can be seen in the long term.