Decathlon Franchise Cost in India: Reseller Partner Requirements, Profit Margin, Enquiry

Investment Cost Area Requirements Profit Margin (ROI) Contact Number
₹20K to 1 Lacs Not required 20 to 50% as a Reseller [email protected]

Decathlon is a French sports retailing company. The parent organization of this sporting retailer is the Association Familiale Mulliez. This is one of those sporting retailers that are not Indian but, made a good presence in the Indian market. The company was founded in 1976 in Lille, France by Michel Leclercq. The headquarters of this company is located in Villeneuve-D’ Ascq, France. Some of the most Iconic products include the MT 100 down Jacket, VAN Rysel RCR Force, and Second easy Tent other Products include Down Jackets, Gloves, Helmets, and a few others. They have over 1,700+ stores worldwide, but their products are conveniently available to purchase online and through the company’s retail partners. Decathlon Doesn’t offer Franchise Directly but you can Apply as a Reseller and earn good Profits.

Decathlon Reseller Application Process 2024

To know How to apply for a Decathlon franchise in India or if you wish to be a Reseller Partner with Decathlon please refer to the step-by-step process below;

  1. Visit the official website of the Decathlon Reseller Partner Application or directly click the link here =>
  2. On the right-hand side of the page Sign in with your Gmail ID and OTP.Decathlon Franchise Cost in India - Reseller Partner Requirements, Profit Margin, Enquiry
  3. The account will be activated within 24 hours.
  4. Add products to the cart.
  5. If there are orders for more than 1 lakh, you must email the following address: [email protected].
  6. To read the Terms and Conditions to become a Decathlon Reseller Partner please refer to this page;

Decathlon Franchise/ Reseller Partner Profit Margin

The Decathlon Reseller Profit slab is very high as it is usually for any sporting shop demand is always high. The average profit margin for any Decathlon reseller is between 20 to 50% Additionally, if you are willing to be a part of the Decathlon franchise you might earn more. Since there are bulk discounts for the reseller and GST Invoice input tax credit the profit margin for the Decathlon store is around 30% which is quite good.

NOTE:- Decathlon does not have any franchises nor offers franchise opportunities in India. However, you can apply for Decathlon Reseller Partner Program.

Benefits of Becoming a Decathlon Reseller Partner

If you wish to be a reseller for Decathlon you can avail the following benefits;

  • GST Invoice Input Tax Credit:- The Parent Company offers a GST Tax discount of up to 18% on all purchases.
  • 2-year Warranty:- All Decathlon products have a 2-year warranty which not only builds confidence to the customer but also to the retailer.
  • Organic Products:- At least 55% of the Products are made in India.
  • Free Shipping and Bulk Discounting:- As a reseller, you can avail free Shipping benefits and purchase the products at a bulk discount.

Eligibility Criteria to be a Decathlon Reseller

  1. Store Location => If you wish to be a Decathlon Reseller your store should be at least 80 km from the main Decathlon store. Presently this option is only available for Tier 2 and Tier 3 Cities.
  2. Hardworking and Responsible => Decathlon is looking for Individuals who are Hardworking as well as Responsible individuals as being associated with a big brand customer satisfaction is also very important. Timely Delivery of goods is a must.
  3. Minimum Store Order => The Minimum store Order for any Decathlon reseller is around 20k. The reseller needs to purchase goods of the quantity.

Decathlon Partnership Inquiry Contact Number

If you wish to Contact the Decathlon Team please find the Contact details below;

Decathlon is a brand that is synonymous with a love for sports and a commitment to delivering top-notch products. Naturally, Decathlon would likely seek out resellers who share the same passion and dedication. More than just a business deal, it would be a meeting of minds, all geared towards maintaining the brand’s strong reputation and keeping customers satisfied and happy. But remember, running a successful franchise is no walk in the park. It would require a proper understanding of Decathlon’s ethos, not to mention a fair share of commitment and passion for sports. But if you think you’re up for the challenge, you could be just the person you can apply to become a Decathlon reseller.

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