Berger Paints Dealership Cost: How to Get Berger Paints Distributorship, Requirements, Enquiry

Investment Cost Space Required Contact Details
₹7-9 lacs (Including GST) 300 – 500 Sq.ft. @ 7666 60 60 60

Are you looking for a successful paint industry brand for a franchise? Then this article is beneficial for you. Berger Paints provides one of the most profitable franchises. It is one of the most reputed paint brands in India. Berger Paints is one of three reputed companies with a turnover of t Rs 5,430.62 crore. If you are looking for the best partner, then you should know about the Berger Paints Dealership Program. In this blog post, we will discuss the Berger Paints Dealership Cost in India along with the details of How to Get Berger Paints Distributorship, Requirements, and Enquiry Number. Check out the complete details by reading this article till the end.

Berger Paints Dealership Program 2024

Let us tell you that “Berger Paints Ltd” is an Indian multinational paint company, based in Kolkata. This company has 16 manufacturing units in India, 2 in Nepal, and 1 each in Poland and Russia. It has manufacturing units at Howrah and Rishra, Arinso, Taloja, Naltoli, Goa, Devla, Hindupur, Jejuri, Jammu, Puducherry and Anand. Berger Paints Ltd has a presence in five countries India, Russia, Poland, Nepal, and Bangladesh. The company has an employee strength of over 3,600 and a countrywide distribution network of more than 25,000 dealers.

Berger Paints Dealership Cost: How to Get Berger Paints Distributorship, Requirements, Enquiry

Berger Paints Ltd was started in 1923. It has a total revenue of ₹10,619 crore and the net income of the company is ₹859 crore. The Dhingra family is the owner of the Berger Paints and they have a total share of 75%. The company continuously expands and promotes its brand all over the world. If you want to be part of this profitable company and want to start a dealership journey with Berger Paints, then you have to read this article ahead. Today, we will explore the in-depth details regarding How to Get Berger Paints Distributorship, Requirements, Investment Cost, Profit Margin, Enquiry Number, etc.

Requirements to Set Up Berger Paints Dealership Store

Here are the details regarding the Requirements of Berger Paints, which are required to apply and start the dealership of Berger Paints. Just look at the below details-

  • You have to require an Area/ Space of 300 sq ft- 500 sq ft. It will be included with a store area and godown space.
  • You have to fulfill all the basic eligibility regarding the Berger Paints Dealership.
  • People have to require the essential investment cost for the Berger paints Dealership. It will require the INR 7-9 Lacs
  • People are required to have prior experience in running a business or managing a sales team. It will help to grow established the dealership and business of the brand.
  • Applicant has to require the proper setup and equipment to start the dealership store. You have to set up all the basic interior of the store and arrangements of equipment like Computer and Paints Mixing machine, etc.
  • In this dealership programme, you will required some essential documents regarding personal and business-related information.
  • The priority will be given to those, who have the best marketing and sales skills with experience in the Paint Industry.

Berger Paints Dealership Investment Cost

For the Berger Paints Dealership program, you have to require an investment of 7-9 Lacs Apporx. This investment cost regarding all the Capital expenditures and operating expenses.

Investment Type Budget Required in ₹
Dealership Cost/ Brand Fees INR 1-2 Lacs
Initial Stock Purchase fees INR 3-4 Lacs
Color Mixing Machine INR 1.5-2  Lacs
Shop Interior INR 2 Lacs
Computer & Printer INR 50K
Working Capital INR 50-1 K
Total Investment INR 7 to 9 lakh

How to Get Berger Paints Distributorship in 2024?

To get the Berger Paints Distributorship/ Dealership, you have to apply online through the official website. After getting selected, you have to set up your store and complete the company’s overall training. Then, you can start your journey easily. Follow the below procedure wisely to get the distributorship:-

  1. Go to the official website of the Berger Paints Distributorship, i.e.
  2. On the web homepage, you have to click on the menu bar. The complete Menu options will appear.
  3. Here, just click on the “Became a Dealer” option. Then you will navigate to the next page.
  4. After that, you have to call the number or fill up a form to coordinate with the company.
  5. To fill out the form, you have to provide the essential details like-
    • Your Name
    • Mobile Number
    • Pincode
    • City
    • Language
    • GST Number
    • Email
    • Do you have a store? Option
  6. After that, click on the check box and then tap on Contact Us From.
  7. Your data will be delivered to the company & they will shortly contact you.
  8. The rememberable thing is, that you have to read out the complete terms and conditions wisely.
  9. You need to know about the proper agreement regarding the Berger Paints Dealership.
  10. Once, you complete the procedure, you have to call for the interview.
  11. If you pass then the company will provide you with complete training.
  12. After completing the training you will be able to open your store. The company will provide the setup support to open the store.
  13. You have to market your products and think about increasing your sales to maximize your profit.

What is the Profit Margin of Berger Paints Dealership?

Berger Paints is a reputed brand in the Indian Paint Industry and it holds more than 50% share of the total market. This brand is also popular in the world. Berger Paints Company deals with the manufacturing, selling, and distribution of paints & coatings, home décor products, bathroom fittings, and related services. Other paint brands. The company has a net income of ₹859 crore.

The Profit Margins for Berger Paints Dealership are typically between 10-15%, in which you can generate a net profit of 5-6%. So, you will easily earn up to 60-80K monthly. Return on Investment (ROI) is 50%. The ROI timeframe of the dealership is 8-12 Months.

Berger Paints Dealership Enquiry Contact Number

  • Address: Berger House, 129 Park Street, Kolkata 700017
  • Inquiry Contact Number: 7666 60 60 60
  • Official Website:

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